Ant Middleton, star of Channel 4’s ‘SAS: Who Dares Wins’, launched the Ant Middleton Fund for SSAFA in July 2018 to help veterans like him get back on their feet as they return to civilian life.

I was approached to design a strong logo within a very tight turnaround to launch the initiative. The logo needed to emphasis the need to get behind the cause and work seamlessly alongside SSAFA’s brand identity. It also needed to work with digital advertisement in mind.

My solution brought together elements of Ant’s service within the Special Boat Service and aligned these ideas with SSAFA’s identity in a clean and concise way.

I also developed a series of social and display ad’s for the overall campaign.