The Big Brew Up is a fundraising event organised by SSAFA the Armed forces charity with aim to to bring people together over a cuppa and a bite to eat whilst raising awareness of and money for the Armed Forces community, particularly for those veterans and families who are struggling with the hardships, isolation, disability or financial difficulty.

I have worked for a number of years developing the visual identity for the annual event from printed packs and downloadables to social media graphics and external advertisement. This year 2020 the event was moved to a virtual only event due to Covid-19 setting new challenges for me to contend with. I developed a suite of online graphics to be used across the SSAFA website, social media channels and various downloadable pdf’s for people to use to promote their Big Brew Up fundraising efforts. The creative for the campaign was to encourage staff and volunteers to send in selfies of themselves enjoying a cuppa and to use them framed within digital devices. This approach gave the campaign a real sense reality of the strange times we were all in but that this did not deter people from helping those in need in anyway they could.